one form of sustentation of ' ' work limpo' ' , participativo, qualified and steady of the great corporations (DRUCK, 1999, P.96). ' ' Ahead of the context cited for the author, it has a proposal of redefinition in the work relations, where it has qualified, recognized professionals for its knowledge technician, and other professionals who badly-are remunerated and without qualification (when they are terceirizados). For Schmidt (2000) the implantation of a GQT many times occurs in organizations that are dominated by the fear, and does not verify if the theory proposal for the practical model is condizente with its. Front to a scene marked for unreliability and competitiveness, the power relations have in its essence fear the monitoring contained in the regimen of knowing that it supports the quality total. Borges and Yamamoto (2004) complement when affirming that this type of market (terceirizao) is characterized by high rotation of the workmanship hand, relatively low wages, bad conditions of work, technological stagnation, relatively null chances of learning and hand of workmanship organized by means of unions. 3 CHANGES IN THE WORK RELATIONS? It is undeniable that, with the advance of the globalization, the companies had been compelled to rethink its way of management, and if to recycle to have conditions of if confrotting with the competition.

In this direction, Lamb (2004, p.24) detaches that &#039 exists; ' the necessity to integrate diverse actions in the most varied areas, so that these lead the companies to a competitiveness duradoura' '. The GQT consists in a new language that tries to attack old problems not yet solved by the traditional form of management. For Turchi (1997) it would be as to motivate and to control workers to reach resulted, whereas as Pfeiffer (1997), the total Quality grants to the people a model, social support and powerful language in the organizations. The implantation of the model of management based on the total quality in the organizations requires important changes of the paradigms of the work relations.

Tags: psychology

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