Organization Markets

June 12th, 2013 Posted in News

In time of crisis, in which economic sensitivity, sit on the behavior of the consumers, in where many refrain from buying products, given the impact that the crisis has generated revenue, is when the management of markets must give way to their creativity and innovation to deal with the situation there, which has been written, that precisely in times of recession, is when a greater effort is required when innovation and creativity should offer the maximum for the brandWhen seek more than ever the difference, when it should give rein to imagination. However, and curiously, the reality is that in delicate moments the marketing departments of companies from almost all sectors are often the first to suffer budget cuts. And those cuts not only affect investment in communication but the area as a whole that looks impossible do or suggest anything nuevoSi we believe in marketing, our ABCs of strong brand (attractive, brava, dutiful, different and focused) acquires its meaning. We will have to investigate further to the customer and we bet for being the first in something, by communicating in a surprising way, invent the ingredient magic, by finding new utilities to our product, to incorporate new services and even to go countercurrent. Miguel Yanez Orellana indicates, to apply the maxim of budget cuts in marketing if the corporate culture is the classic seems logical in times of crisis. However, brands that are built from the ground up with culture marketiniana should face these uncertain times with the conviction of which we know focused towards customer and not towards the product and therefore with the security of that marketing in its conception more holistic remains the path to success.

Consider as suggested by Josep M Abella, that those companies that manage to reorient its marketing with greater success will, in all likelihood, in a better position to face the new challenges of the future. A success whose bases are the count with a solid portfolio of clients based on trust, mutual understanding and the satisfaction, factors that are gaining prominence in the race of business competitiveness. A new approach to determined by the conviction that the global experience that we are able to offer our customers involves the difference and the success of our brand. An experience that goes far beyond the simple economic transaction. Conclusion in time of crisis that affected the function of markets, it is necessary to diagnose the scope, implications that this generates in the behaviour of consumers, in the same markets in order to give way to plans, actions to facorezcan plans, actions to undertake and guarantee the Organization stability in established markets function. The markets function should be attentive to the impact of the economic, technological, political variables influencing the management of marketing and avoid this not achieved its objective. Must be good audits of marketing, as well as balanced, objective monitoring of the behavior of consumers, be attentive to your needs and generate changes, actions that are required not to leave the crisis affecting already conquered markets.

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