To do so, at the end of the 1970s began with the gradual reduction of import tariffs, to urge Venezuelan entrepreneurs take the relevant forecasts for the definitive opening of the market. For them, this meant the incorporation of criteria of quality and productivity to its philosophy of work, in order to be able to compete in a future close, with international markets, and national, because foreign companies would also have the opportunity to enter to offer their products in the country. Another important feature was the introduction of policy of liberation of prices, which boosted internal competition, and as a consequence, the improvement of productivity indicators and quality of our companies, thus initiating the final process of globalization of the market. In general can be said that the economic opening period was characterized, by high income from the oil sector, and indebtedness, phase-out of protective measures to national entrepreneurs, partial removal of the tax breaks and subsidies, few fiscal controls, economic policy still influenced by economic powers, unstable currency, flight of capital, high indexes of inflation and the creation of taxes such as VAT. At the end of the 1970s, is considered initiates the change of the direction of economic policies of the country. Determines his beginning the implementation of the policy of liberation of prices, inspired by need to encourage national competition, which resulted in a deep speculation, substantially determined by agreements between the oligopolistic groups that dominated the market. Another of the policies implemented was the offer incentives to non-traditional exports, preferably those with high added value. This period has been characterized by a contradiction in the measures implemented, which mistook to connoisseurs, and cause a general distrust in our institutions.
It can Moreover, noted Venezuelan companies have been the result of economic models implemented by individual Governments, as a consequence of this have been eminently reactive. The organizational structure of the enterprises is more tied to the reaction of the fiscal measures imposed, that fitness for deployment of long, medium and short term strategies. In the initial phase of the modern era were characterized by being uncompetitive, with high profitability, very diversified and little competitive. Companies have been uncompetitive, initially by State protection, and then by the inability to establish strategies that anticipate the changes that it provided them the environment. The main weakness of the Venezuelan companies is its human resource management, there is clear, the cause of her constant change and lack of vision. The financial health of the companies is not currently suitable, the country risk is very high, there are no clear rules in the fiscal and economic order. Companies have low levels of capitalization and consequently high levels of indebtedness. To this is added, that there is an absence of a guaranteed modern organizational architecture of functional departments of a sane to the requirements of the behaviors of the current scenarios, as well as absence of technological development, authentic organizational culture, and lack of a proactive, creative, innovative, managerial leadership strategist, visionary.
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