How to the turnover and costs the term feed engine comes from the field of product data marketing. The feed engine refers to a tool, which processed the data feed or even product catalog of online shops and distributed to other platforms. These include usually price, market places, affiliate networks, etc. In particular, the feed engine does the following: preparation of origin feeds import extension of the feed by external data and additional information transformations automatic conversion of data feeds in the format desired the receiver, optimization of the data feed and implementation in the appropriate format, leads which analysis and monitoring of operations, quality and the data streams of the following criteria at the receiver to an optimum listing and performance should be met for the introduction of a feed engine: The operation of online shops strive for increased customer generation in addition to the normal traffic in the online shop willingness to issue budget planning by > 1000EUR for online marketing activities, ensuring a complete evaluation of the following requirements are provided by users repeatedly on the systems: reliability of feed engine, because it represents a central middleware in online marketing to simple interface that combines technical with economic requirements in the rule control and optimisation possibilities on product, product group and category – shop level comprehensive interfaces to all desired portals easy interfacing and integration with the existing infrastructure of competent support around the feed engine, their possibilities and the marketing of the product data following results show up after the introduction of a feed engine: increase in sales and sales costs for feed engine are in relation to the increased sales of significantly lower reduction of expenses for the connection of portals (IT resources) reduction of the maintenance of the interfaces (IT resources) reduction of the CPOs (cost per order) and marketing budget adherence to economic Specifications (budget, margin, contribution margin, etc.) Quantitative and qualitative evaluation of the business channel pilot solutions GmbH is the leading feed-engine provider in Germany. ChannelPilot cloud solution, it is possible to implement a professional and low-cost product data marketing or multi channel online marketing.

Tags: hardware & software, it

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